Geri-Care at PLMA 2025: Spotlight on Women’s Health Innovation

At this year’s PLMA 2025 show in Chicago, the Geri-Care team came together to showcase what continues to drive our growth—thoughtful product development, strong partnerships, and a commitment to evolving consumer needs.

Surrounded by industry peers and retail partners, our booth served as both a meeting point and a statement: Geri-Care is continuing to expand with purpose.

The highlight of our presence this year was the debut and expansion of Geri-Care For Women—a focused initiative dedicated to women’s health products across OTCs, vitamins, supplements, and personal care.

This platform reflects a growing opportunity in the market: delivering accessible, high-quality solutions tailored to women’s everyday health needs. From foundational wellness support to targeted care, the line is designed with both retailers and consumers in mind—balancing efficacy, value, and trust.

Throughout the show, we had the opportunity to connect with a wide range of partners, all showing strong interest in:

  • Expanding private label assortments in women’s health
  • Bridging gaps in accessible, affordable wellness products
  • Building cohesive, category-driven product sets

The feedback reinforced what we’re seeing across the market—women’s health is not just a category expansion; it’s a strategic priority.

PLMA is always about more than products—it’s about people. Our team was proud to represent Geri-Care on the show floor, engaging in meaningful conversations and building relationships that will shape the next phase of our growth.

The energy, collaboration, and shared vision on display are what make moments like this impactful.

As we continue to build out the Geri-Care For Women platform, our focus remains clear:
Delivering reliable, thoughtfully developed products that meet real consumer needs—while helping our partners grow with confidence.

PLMA 2025 was an exciting milestone, and we’re just getting started.